The Hamburg-based mobile gaming specialists of Fishlabs expand their production and development teams by hiring an additional Android Developer and Executive Producer.

Hamburg, Germany – Fishlabs Entertainment adds two new mobile mavens to their 75-strong team. After the company’s game design and development departments had already welcomed no less than four new colleagues earlier this year, the most recent hiring includes a new Programmer and a new Project Manager. With many years of work experience in the industry, the company’s new Executive Producer Michael Krach is more than well-suited to oversee the development of a new Fishlabs IP and put studio’s high expectations and aspiration into practice. Over the past couple of years, the mobile platform has been evolving on a rapid pace and the budgets for AAA-mobile-games have been growing constantly. Therefore, a lot of expertise is needed in order to put even more ambitious projects into practice. Besides Krach, Fishlabs has also hired Stefan Heiler as Game Developer. He will primarily focus on the company’s Android development and cross-platform efforts.

Michael Krach - Executive Producer at Fishlabs Entertainment

With Michael Krach (33), Fishlabs welcomes an experienced AAA-expert onboard, who is a skillful project manager as much as he is a talented team leader. After passing his Business Administration Degree, he started working for the Boston Consulting Group before he went on to operate as Producer for Electronic Arts Phenomic in Germany and DICE in Sweden. Over the years, Krach has not only amassed an extensive knowledge in the field of in-game monetization but also left his mark on an international scale. While working for Crytek in three different locations (Kiev, Seoul and Frankfurt), he was responsible – among others – for setting up the management structure of the 100-strong development team of the successful AAA F2P-shooter Warface.

Stefan Heiler - Android Developer at Fishlabs Entertainment

Stefan Heiler (32) has joined the Fishlabs team as Game Developer. In the course of his computer science studies at the University of Hamburg, Heiler already gained a lot of valuable work experience in the fields of system administration and development in his position of student employee at renowned companies such as IEA Data Processing Center and conion media GmbH. He finished his studies with a thesis about “The implementation of efficient cross-platform 3D graphics on current-generation smartphones and state-of-the-art desktop PCs”. Afterwards, he went on to realize a number of projects as freelance Software Developer for Flashpoint AG.

“In less than a decade, mobile gaming has undergone an evolution that took the consoles a total of three generations. And this trend is going to continue on an even faster pace in the years to come,” says Michael Schade, CEO of Fishlabs Entertainment. “Hence, it is all the more important that we don’t rest on our laurels. Instead we have to rack our brains today in order to find ways to fully max out the smartphones and tablets of tomorrow. In order to realize this goal and offer our fans nothing but one-of-a-kind gaming experiences, we have to combine our eight years of experience on the mobile market with the skills and know-how of the top-players of the international video games industry. Michael is the ideal man to oversee such ambitious and time-consuming projects, because he does not only have many years of work experience at some of the most successful studios in the industry, but also a profound knowledge in the field of in-game monetization in hardcore games with high production values. And, of course, Stefan’s in-depth knowledge in the area of cross-platform development is highly valuable for us as well. Especially for our upcoming multiplayer title, the Android platform with its enormous install base is an extremely important market, which we cannot afford to neglect. Thanks to his expertise and education in this field of work, Stefan will be a key player in our future Android endeavors.”

About Fishlabs Entertainment:

Spearheading the 3D mobile games industry since 2004, Fishlabs Entertainment is one of the world’s leading independent developers and publishers of international top titles for feature phones, smartphones and tablets. With an award-winning portfolio of critically acclaimed core titles such as Galaxy on Fire™, DEEP™, Blades & Magic™, Rally Master Pro™ and Snowboard Hero™ under its belt, the Hamburg-based studio has launched an impressive selection of high-end 3D action, racing, sports and RPG games on a huge variety of platforms, including Java, BREW, Symbian^3, iOS, Android, BlackBerry OS and Mac OS. All of Fishlabs’ titles have been developed with the company’s platform independent in-house technology ABYSS®.

Fishlabs Entertainment’s flagship title Galaxy on Fire 2™ has not only been featured globally by Apple several times but it has also been pre-installed on several devices or promoted by Nokia, Sony Mobile, Samsung, Lenovo and Nvidia. So far, the Galaxy on Fire 2™ series has spawned one main game and two extensive story add-ons by the names of Valkyrie™ and Supernova™.

In addition to its own IPs, Fishlabs Entertainment is also known as world leader for the development of numerous highly successful brand games for blue-chip clients such as Volkswagen, The Coca-Cola Company and Barclaycard, which have dominated the App Store download charts in a multitude of countries for weeks. All in all, the company’s titles have generated a total of more than 100 million game installs.
For more information visit www.fishlabs.net.

Media Contact:

swordfish PR
Freyja Melhorn
Habsburgerplatz 2
D-80801 Munich
Germany

Phone: +49 89 – 961 6084-12
freyja@swordfish-pr.de
www.swordfish-pr.de

Fishlabs Entertainment is working on a new Massively Multiplayer Online Game with real time strategy elements set in the Galaxy on Fire universe. If all goes as planned, Galaxy on Fire™ – Alliances will be released on the App Store later this year. It will be optimized for all current models of the iPhone, iPad and iPod touch.

Fishlabs, the Hamburg-based developer and publisher of high-end 3D games for smartphones and tablets, announces its first MMORTS (Massively Multiplayer Online Real Time Strategy Game). Galaxy on Fire™ – Alliances will not only mark the first strategy game in the award-winning portfolio of Germany’s “Best Studio 2011” but also will it be Fishlabs’ biggest and most ambitious project to date. By fully embracing the Free-2-Play business model, the next spin-off of the critically acclaimed GOF series will introduce thousands of new players to the war-torn Galaxy on Fire universe and offer a unique sci-fi gaming experience that is cooperative and competitive in equal shares. Among others, players can look forward to state-of-the-art 3D graphics and captivating story telling as well as top-notch sound design and gripping gameplay mechanics. Galaxy on Fire™ – Alliances is being developed with the aid of Fishlabs’ proprietary ABYSS® 3 engine and scheduled to be released for iPhone, iPad and iPod touch in Q3 of 2013. Subsequent to its release on iOS, an Android porting of the game is planned as well.

“Never before in the eight years of our existence have we worked on a title with a team as big as the Alliances team,“ says Michael Schade, CEO of Fishlabs Entertainment. “Free-2-Play is an incredibly exciting and promising market for mobile developers and we’re really eager to create a premium-quality F2P title, which includes all the features and characteristics that have made our previous titles so unique and successful. As you can imagine, this is not an easy task, but we’ve got a team of highly experienced and talented industry specialists assigned to the development of Alliances and the playable alpha version of the game does already look pretty amazing.”

The events of Alliances™ take place in a remote and hitherto unexplored part of the universe, where valuable resources and ancient artifacts are expected to be found. In order to gain access of these riches, the most powerful factions of the galaxy, namely the Terrans, Vossk and Nivelians, order their best commanders to build an outpost on that out-of-the-way star cluster and claim dominion to that yet-to-be-acquired sphere. In order to succeed against a multitude of ruthless opponents and add more and more planets to their territories, the players will have to display strong tactical and diplomatic skills on the one hand and an extraordinary talent for resource management on the other. Furthermore, they will have establish a flourishing economy and do a lot of research in order to get access to stronger technologies. And last but not least they will also have to forge alliances with other players in order to make new friends and comrades and be able to stand up to seemingly superior enemies in epic space battles.

In the weeks and months prior to the launch, Fishlabs will keep their fans in the loop about the latest happenings from the Alliances camp through their blog (www.fishlabs.net/en/blog/), their forum (http://forums.fishlabs.net/en/) and the official Facebook fan page for the Galaxy on Fire saga (www.facebook.com/galaxyonfire). A series of developer diaries, which will enable to the fans to take a look behind the scenes of the production, is going to be published through the afore-mentioned channels as well.

About Fishlabs Entertainment:

Spearheading the 3D mobile games industry since 2004, Fishlabs Entertainment is one of the world’s leading independent developers and publishers of international top titles for feature phones, smartphones and tablets. With an award-winning portfolio of critically acclaimed core titles such as Galaxy on Fire™, DEEP™, Blades & Magic™, Rally Master Pro™ and Snowboard Hero™ under its belt, the Hamburg-based studio has launched an impressive selection of high-end 3D action, racing, sports and RPG games on a huge variety of platforms, including Java, BREW, Symbian^3, iOS, Android, BlackBerry OS and Mac OS. All of Fishlabs’ titles have been developed with the company’s platform independent in-house technology ABYSS®.

Fishlabs Entertainment’s flagship title Galaxy on Fire 2™ has not only been featured globally by Apple several times but it has also been pre-installed on several devices or promoted by Nokia, Sony Mobile, Samsung, Lenovo and Nvidia. So far, the Galaxy on Fire 2™ series has spawned one main game and two extensive story add-ons by the names of Valkyrie™ and Supernova™.

In addition to its own IPs, Fishlabs Entertainment is also known as world leader for the development of numerous highly successful brand games for blue-chip clients such as Volkswagen and Barclaycard, which have dominated the App Store download charts in a multitude of countries for weeks. All in all, the company’s titles have generated a total of more than 100 million game installs.

For more information visit www.fishlabs.net.

Media Contact:

swordfish PR
Freyja Melhorn
Habsburgerplatz 2
D-80801 Munich
Germany

Phone: +49 89 – 961 6084-12
freyja@swordfish-pr.de
www.swordfish-pr.de

Fishlabs Entertainment starts into the New Year by expanding its programming and game design departments by four new employees. The extension of the production team is the next logical step in regard to the Hamburg-based company’s ambitious plans for the next twelve month. Besides the forthcoming launch of its first multiplayer title, which is currently scheduled to be released on the App Store in Q3 of 2013, the award-winning developer and publisher of high-end 3D games for smartphones and tablets is also very eager to improve its proprietary ABYSS® engine and realize a number of additional projects, including new brand games as well as additional own IPs. While senior programmer Thorsten Kohnhorst, tools programmer Katja Alsleben and research & development programmer David Leinhäuser mark the new additions to Fishlabs’ development teams, lead game designer Anthony Beels will be assigned to the creation of an entirely new title, which has yet to be announced officially.

Thorsten Kohnhorst - Senior Programmer

Thorsten Kohnhorst (40) joins Fishlabs Entertainment in the rank of senior programmer. Before his engagement with the Hamburg-based studio, the studied computer scientist and computer graphics expert has worked, among others, as UI programmer at IO Interactive, as gameplay programmer at 49Games, as IT developer at Codeon and Object Factory and as technical lead at Pixelpark.

Anthony Beels - Senior Game Designer

Originally hailing from Canada, Anthony Beels (36) has initially turned his hobby into a career in 2004, when he joined Activision Blizzard as game master. He quickly made his way up to senior game master and lead a 20-headed team, before he moved to Oslo in 2008, where he joined the Age of Conan developer Funcom in the capacity of game designer. In May 2010 he moved back to Canada to take over the role of senior game designer at the Funcom subsidiary in Montreal. At Fishlabs he will be in charge of the game design of an upcoming project, which has not yet been announced officially.

Katja Alsleben - Programmer Tools

Katja Alsleben (37) backs up Fishlabs‘ development department as tools programmer. Before joining Fishlabs, she worked for as a programmer for Nodes and Netzpiloten as well as an application developer for the city council of Neumünster. She also holds a Bachelor’s Degree in Internet Science & Technology from Kiel University of Applied Sciences.

David Leinhäuser - Programmer Research & Development

David Leinhäuser (33) is the latest addition to Fishlabs’ research & development department. In the course of his previous engagement with ANIMA Entertainment, he has already worked on Fishlabs’ brand game Montblanc Horse Race. While working for GfG Bremen and hmmh multimediahaus AF, he has also realized a number of different projects on various platforms for renowned clients such as Stern Online and Gebr. Heinemann.

“We have got grand plans for 2013,” says Michael Schade, CEO of Fishlabs Entertainment. “We do not only have a lot of very interesting projects in the pipeline, but we are also very eager to expand our position as a world-leading developer of high-end premium games for iOS and Android onto to Free-2-Play market. With our first multiplayer title we want to show that it is indeed possible to bring this business model in line with high-quality production value and challenging game design. In addition, we also want to upgrade our very own ABYSS engine and make it even more powerful. After all, it is an indispensible tool that enables us to develop our games beyond the limits of platform boundaries and without the aid of any middleware. In order to put these plans into practice, it is important that we get new talent on board and enlarge our team a steady but healthy pace.”

About Fishlabs Entertainment

Spearheading the 3D mobile games industry since 2004, Fishlabs Entertainment is one of the world’s leading independent developers and publishers of international top titles for feature phones, smartphones and tablets. With an award-winning portfolio of critically acclaimed core titles such as Galaxy on Fire™, DEEP™, Blades & Magic™, Rally Master Pro™ and Snowboard Hero™ under its belt, the Hamburg-based studio has launched an impressive selection of high-end 3D action, racing, sports and RPG games on a huge variety of platforms, including Java, BREW, Symbian^3, iOS, Android, BlackBerry OS and Mac OS. All of Fishlabs’ titles have been developed with the company’s platform independent in-house technology ABYSS®.

Fishlabs Entertainment’s flagship title Galaxy on Fire 2™ has not only been featured globally by Apple several times but it has also been pre-installed on several devices or promoted by Nokia, Sony Mobile, Samsung, Lenovo and Nvidia. So far, the Galaxy on Fire 2™ series has spawned one main game and two extensive story add-ons by the names of Valkyrie™ and Supernova™.

In addition to its own IPs, Fishlabs Entertainment is also known as world leader for the development of numerous highly successful brand games for blue-chip clients such as Volkswagen and Barclaycard, which have dominated the App Store download charts in a multitude of countries for weeks. All in all, the company’s titles have generated a total of more than 100 million game installs.

For more information visit www.fishlabs.net.

Media Contact

swordfish PR
Freyja Melhorn
Habsburgerplatz 2
D-80801 Munich
Germany

Phone: +49 89 – 961 6084-12
freyja@swordfish-pr.de
www.swordfish-pr.de

The critically acclaimed fun sports racer Snowboard Hero™ by Fishlabs Entertainment – proud winner of two International Mobile Gaming Awards 2011 in the categories “Best Sports Game” and “Operator’s Choice” – can now be downloaded from the App Store for free including full iPhone 5 optimization and iPad Retina support.

Right in time for the winter season, Fishlabs Entertainment has reduced the price of its two-time IMGA winner Snowboard Hero™ to US-$ 0.00. And we are not talking about a slimmed-down Lite-Version here, but rather can the complete winter sports spectacle for iPhone, iPad and iPod touch now be downloaded on the App Store at zero cost.

In the course of the extensive career mode, the players have to prove his snowboarding skills in a total of 66 different challenges on eight unique tracks. In the role of one of six different characters with individual boards, outfits, skills and special moves, they will have to make use of the intuitive touch and tilt controls of their iPhone, iPad or iPod touch in order to race down the steepest slopes and sharpest curves with breakneck speed. The faster they go and the more spectacular their stunts are, the more bonus points they will collect. And at the end of the race, these bonus points can be used to purchase better boards and power-ups as well as new tricks. In record chaser mode, on the other hand, speed is the key criterion when players from all over the world compete with each other for the top ranks in the online leaderboards of the Game Center.

Thanks to Snowboard Hero’s full support for Apple TV Airplay, the pursuit for the next track record can also be enjoyed on the big screen with 720p via Wi-Fi or in Full HD via HDMI. Furthermore, the free version of Fishlabs’ fun sports racer does also feature full iPhone 5 optimization and a new app icon. In addition, a trailer can be checked out at http://bit.ly/SBH-iPhone5-Trailer.

Features:

• Six playable characters with six standard and four individual special tricks to unlock
• Eight tracks with multiple runs in three different settings: Piste, halfpipe and open alpine area
• Individual boards and outfits for each character
• Five disciplines: time trial, freestyle, slalom, race, gate-time bonus
• Eight combined disciplines, including speedrun-slalom and race-speedrun-freestyle
• Record Chaser with online leaderboards in Game Center • Modifiable characteristics such as agility, speed, boost and jumps
• A total of 66 events • Full support for retina display, as well as native support of the iPad’s 720p resolution
• Full support of AppleTV AirPlay: Race down the slope on your TV screen in 720p (Wi Fi) or Full HD (HDMI)
• Synchronization of save games via iCloud
• Full support of the 4“ Retina Display of the iPhone 5

About Fishlabs Entertainment:

Spearheading the 3D mobile games industry since 2004, Fishlabs Entertainment is one of the world’s leading independent developers and publishers of international top titles for feature phones, smartphones and tablets. With an award-winning portfolio of critically acclaimed core titles such as Galaxy on Fire™, DEEP™, Blades & Magic™, Rally Master Pro™ and Snowboard Hero™ under its belt, the Hamburg-based studio has launched an impressive selection of high-end 3D action, racing, sports and RPG games on a huge variety of platforms, including Java, BREW, Symbian^3, iOS, Android, BlackBerry OS and Mac OS. All of Fishlabs’ titles have been developed with the company’s platform independent in-house technology ABYSS®.

Fishlabs Entertainment’s flagship title Galaxy on Fire 2™ has not only been featured globally by Apple several times but it has also been pre-installed on several devices or promoted by Nokia, Sony Mobile, Samsung, Lenovo and Nvidia. So far, the Galaxy on Fire 2™ series has spawned one main game and two extensive story add-ons by the names of Valkyrie™ and Supernova™.

In addition to its own IPs, Fishlabs Entertainment is also known as world leader for the development of numerous highly successful brand games for blue-chip clients such as Volkswagen and Barclaycard, which have dominated the App Store download charts in a multitude of countries for weeks. All in all, the company’s titles have generated a total of almost 100 million game installs.

For more information visit www.fishlabs.net.

Media Contact:

swordfish PR
Freyja Melhorn
Habsburgerplatz 2
D-80801 Munich
Germany

Phone: +49 89 – 961 6084-12
freyja@swordfish-pr.de
www.swordfish-pr.de

Fanta is turning to the exciting world of interactive gaming to create more play. The new Fanta Fruit Slam game, designed and developed by Fishlabs Entertainment and available globally on the brand’s Facebook page and as a free download on the Apple App Store, is a fight to the fruity finish.

Dodgeball meets food fight in the 3-D experience, which immerses teens in Fanta’s rich and colorful world. As different kinds of fruit fall from the sky, players must pick up, throw and dodge fruit on their way to a flavorful victory.
“We’ve been focused on the brand vision to create more play over the past five years, and now we are taking this message beyond TVCs and other traditional forms of advertising into the digital and virtual space where we can interact directly with consumers,” said Matthias Blume, Global Brand Director, Fanta. “We want to communicate the value of play, which has a positive impact on teens’ development but is often unfairly seen as a frivolous waste of time.”
The object of the game, which stars the beloved characters and flavors from the global Fanta “Play” campaign, is to “slam” your opponent with as much fruit as possible, draining their power meter before they drain yours. Each fruit and character has its unique strengths and weaknesses, and players can “Power Up” with more points by drinking a virtual Fanta during the game. A multi-player mode lets users invite friends to play against them via Facebook, and publish high scores, trophies and game-related content to their social newsfeeds.

“The beauty of Fanta Fruit Slam is that it can be played for just a few minutes at a time,” added Blume, who said Fanta has quadrupled its Facebook fan base in 2012, to more than 5.6 million likes. “It’s a ‘snackable’ game that provides light entertainment and immerses consumers in the Fanta brand without being intrusive.”

Users can also play cross-platform. This means that teens riding the bus home from school can play against each other on their iPhone, iPad or iPod touch, or face off against a friend playing at home on Facebook.
“One of the most exciting things about the Fanta Fruit Slam game is its ability to be easily activated in markets,” said Heather Chappell, Global Content Excellence. “We’ve already created the game in 12 different languages on both Facebook and the App Store so all our Fanta fans around the world can play with each other and their friends.”

Features of Fanta Fruit Slam:

- Singleplayer mode with bosses and survival features
- Four different settings: Park, Beach, Sports Ground and Backyard
- Seven playable Fanta Crew characters: Gigi, Andy, Floyd, Maud, Tristan, Lola, and Todd
- Multiplayer mode: Beat your Facebook friends or take on random opponents in “Best of Three” battles
- Ten different fruits from the Fanta line of drinks
- Five different power-ups for special bonuses
- Three online leaderboards: Worldwide, National and Facebook Friends
- Facebook integration: Share your highscores and achievements
- Available in 12 different languages

About Fishlabs Entertainment

Spearheading the 3D mobile games industry since 2004, Fishlabs Entertainment is one of the world’s leading independent developers and publishers of international top titles for feature phones, smartphones and tablets. With an award-winning portfolio of critically acclaimed core titles such as Galaxy on Fire™, DEEP™, Blades & Magic™, Rally Master Pro™ and Snowboard Hero™ under its belt, the Hamburg-based studio has launched an impressive selection of high-end 3D action, racing, sports and RPG games on a huge variety of platforms, including Java, BREW, Symbian^3, iOS, Android, BlackBerry OS and Mac OS. All of Fishlabs’ titles have been developed with the company’s platform independent in-house technology ABYSS®.

Fishlabs Entertainment’s flagship title Galaxy on Fire 2™ has not only been featured globally by Apple several times but it has also been pre-installed on several devices or promoted by Nokia, Sony Mobile, Samsung, Lenovo and Nvidia. So far, the Galaxy on Fire 2™ series has spawned one main game and two extensive story add-ons by the names of Valkyrie™ and Supernova™.

In addition to its own IPs, Fishlabs Entertainment is also known as world leader for the development of numerous highly successful brand games for blue-chip clients such as Volkswagen and Barclaycard, which have dominated the App Store download charts in a multitude of countries for weeks. All in all, the company’s titles have generated a total of almost 100 million game installs.

For more information visit www.fishlabs.net.

Media Contact

swordfish PR
Freyja Melhorn
Habsburgerplatz 2
D-80801 Munich
Germany

Phone: +49 89 – 961 6084-12
freyja@swordfish-pr.de
www.swordfish-pr.de