At this year’s Games Convention, FISHLABS Entertainment GmbH, leading developer of high quality 3D mobile games, was present with a large booth in the consumer hall for the first time, along with their spot in the joint booth for Hamburg@work in the Business Centre. With the large format presentation of premium mobile games and the support of Sony Ericsson, visitors were able to see for themselves that games on mobile phones have also been up to the standards of demanding PC and console gamers for a while now. Thus, FISHLABS were able to position themselves internationally as an innovative developer and now also as a publisher of high quality mobile games.

Along with their award-winning games Blades & Magic™, Powerboat Challenge™, and Rally Master Pro™, the Hamburg-based company was able to provide the first look at the eagerly awaited premium 3D games Galaxy on Fire™ 2 und Gladiator – The mobile Game – which will appear in the late autumn of this year – at the Games Convention. In addition, visitors could win Sony Ericsson W760i Walkman mobile phones every day, as well as FISHLABS Games Packs, each with 5 full version games. Overall, more than 5,000 people took part in the drawing.

Furthermore, FISHLABS had full versions available for free download via Bluetooth at their consumer booths. A total of 85,000 devices were recognised via Bluetooth and 10,000 game downloads were recorded. That the recognised phones were clearly dominated by the models from Sony Ericsson and Nokia confirmed the FISHLABS strategy of supporting only these devices and optimising their games accordingly.

FISHLABS CEO Michael Schade was pleased with the strong media interest, numerous press interviews, and the TV reporting by ARD from the FISHLABS booth. ”With our high quality mobile games and the claim “Console feeling on mobile phones”, we hit the bull’s-eye,“ he remarked. ”Visitors practically attacked our booth to download our games free to their mobiles via Bluetooth. We are convinced that we have won over many new gamers with this action and our 3D mobile games at the GC.’

”For Sony Ericsson, the presence at the Games Convention was also a complete success,“ says Axel Kettenring, General Manager Sony Ericsson Deutschland. ”The crowd at the FISHLABS booth was impressive, and the products from Sony Ericsson were very popular with gamers. We want to continue building on these strengths in the future. Our new models, like the F305, and the extensive offer of mobile games in our recently launched PlayNow Arena service underscores this.”

About FISHLABS
FISHLABS is one of the leading developers and publishers of high quality mobile 3D games. Founded in 2004, FISHLABS is responsible for the development of more than 15 high-end mobile games and employs a team of 30 people at the company’s headquarters in Hamburg, Germany. FISHLABS’ portfolio of mobile games includes numerous award-winning original IPs, such as Galaxy on Fire™, DEEP™ or Blades & Magic™, as well as AAA brands for well-known business partners, such as V-Rally® 3D for Glu, Star Wars™ – Imperial Ace 3D for THQ or Tony Hawk’s Downhill Jam™ for Infospace (Activison license) and most recently Gladiator™. Thanks to the high-performance, platform-independent games engine ABYSS®, FISHLABS’ titles are able to offer a quality never before attained in the sphere of mobile gaming. In October of 2007, FISHLABS concluded their first round financing with Neuhaus Partners, allowing the company to add increased community features to their mobile phone games in the future. Since July of 2008, the company has offered the mobile phone game community myFISHLABS, where users can benefit from features such as price advantages, easier payment, additional features, credit kick-backs, upgrades, and the exchange of information about their favourite games with other community members.
For more information visit www.fishlabs.net.

About Sony Ericsson
Sony Ericsson is a leading global company with over 100 million mobile phones sold in 2007. Variety is one of the central strengths of the company, which operates in over 80 countries around the world and maintains development divisions in China, Europe, India, Japan, and North America. Sony Ericsson was founded in October 2001 as a joint venture, with Ericsson and Sony holding equal shares; the overall corporate functions are located in London. For more information about Sony Ericsson, visit www.sonyericsson.de

Editorial contact
swordfish pr GAMES
Ilka Toellner
Trogerstrasse 17
D-81675 Munich, Germany
Tel: +49 – 89 – 600 316 41
Fax: +49 – 89 – 600 316 50
ilka@swordfish-pr.de
www.swordfish-pr.de

Pure action and thrilling entertainment for on the go – at this year’s Games Convention, FISHLABS offers visitors a mobile gaming experience that is a cut above the rest. Daily drawings for Sony Ericsson Walkman mobile phones, free demo games, the latest premium games, and the FISHLABS promotions van are just a few of the attractions awaiting gaming fans in Leipzig.

FISHLABS, the world’s leading developer of high-quality 3D mobile games, also promises hours of high-quality entertainment in the coming year. Along with the games Blades & Magic (Airgamer Award 90%), Powerboat Challenge (Airgamer Award 93%) und Rally Master Pro (Airgamer Award 91%), the Hamburg-based company will also offer a first look at the critically-acclaimed premium 3D games Galaxy on Fire 2™ and Gladiator™ – The mobile Game – both of which will be released in the late autumn of this year – at the Games Convention. Furthermore, FISHLABS will have demo versions of their games available for free download via Bluetooth at their public booths. At the 50 m2 booth G20 in Hall 05 at the Games Convention, visitors will be able to win a Sony Ericsson W760i Walkman mobile phone or FISHLABS games packs each with 5 full versions every day.

Since their founding in 2004, FISHLABS has placed great demands on themselves and their products. In the development of their games, the Hamburg-based company places great value on outstanding 3D graphics and long-lasting gaming fun. Thus, their games have up to 20 hours of exciting gameplay and build a class of its own in the mobile gaming market.

‘For over four years now, we have been working closely with Sony Ericsson in the field of 3D Java mobile games,’ says Michael Schade, CEO of FISHLABS GmbH. ‘With over 50 mobile phone models and umpteen million devices sold, plus the by far most powerful Java platform, Sony Ericsson is the clear market leader in the area of Java 3D mobile games. Thanks to the support from Sony Ericsson at this year’s Games Convention, we can give a wide audience a real console feeling on Sony Ericsson mobile phones with our games.’

‘There is good reason that FISHLABS is considered one of the leading developers of 3D mobile games,’ says Gunter Thiel, Marketing Director of Sony Ericsson Deutschland. ‘Especially on Sony Ericsson mobile phones, the quality of FISHLABS games is outstanding and absolutely comparable with the gaming experience on handheld consoles. Therefore, the cooperation with FISHLABS at the Games Convention, the largest gaming convention in Europe, is the ideal platform to get even more users excited about our products.’

About FISHLABS
FISHLABS is one of the leading developers of high quality mobile 3D games. Founded in 2004, FISHLABS is responsible for the development of more than 15 high-end mobile games and employs a team of 30 people at the company’s headquarters in Hamburg, Germany. FISHLABS’ portfolio of mobile games includes numerous award-winning original IPs, such as Galaxy on Fire™, DEEP™ or Blades & Magic™, as well as AAA brands for well-known business partners, such as V-Rally® 3D for Glu, Star Wars™ – Imperial Ace 3D for THQ or Tony Hawk’s Downhill Jam™ for Infospace (Activison license) and most recently Gladiator™. Thanks to the high-performance, platform-independent games engine ABYSS®, FISHLABS’ titles are able to offer a quality never before attained in the
sphere of mobile gaming.
In October of 2007, FISHLABS concluded their first round financing with Neuhaus Partners, allowing the company to add increased community features to their mobile phone games in the future. Since July of 2008, the company has offered the mobile phone game community myFISHLABS, where users can benefit from features such as price advantages, easier payment, additional features, credit kick-backs, upgrades, and the exchange of information about their favourite games with other community members.
For more information visit www.fishlabs.net.

About Sony Ericsson
Sony Ericsson is a leading global company with over 100 million mobile phones sold in 2007. Variety is one of the central strengths of the company, which operates in over 80 countries around the world and maintains development divisions in China, Europe, India, Japan, and North America. Sony Ericsson was founded in October 2001 as a joint venture, with Ericsson and Sony holding equal shares; the overall corporate functions are located in London. For more information about Sony Ericsson, visit www.sonyericsson.de

Editorial contact
swordfish pr GAMES
Ilka Toellner
Trogerstrasse 17
D-81675 Munich, Germany
Tel: +49 – 89 – 600 316 41
Fax: +49 – 89 – 600 316 50
ilka@swordfish-pr.de
www.swordfish-pr.de

FISHLABS Entertainment GmbH, leading developer and publisher of high-quality 3D mobile games, has every reason to celebrate. Rally Master Pro™, the merciless 3D hard-core rally for mobile phones, has received nothing but top marks in editorial tests.

Well-known mobile games magazines such as Pocketgamer (10/10), Mobile Game FAQS (94 %), and Airgamer (91 %) have named Rally Master Pro™ the best rally game for mobile phones. Pocketgamer awarded it their top score, which has previously been given to only two other mobile games. In addition, Rally Master Pro™ is the only 3D game and the only racing game ever to receive 10 out of 10 points from Pocketgamer. These awards and the top placements with numerous network operators confirm for FISHLABS that quality will prevail in the hotly contested market for mobile games.

Rally Master Pro™ has three classes racing over the courses on asphalt, gravel, sand, or snow. The weather, track, and damage dependent driving physics provides an individual and real driving feel and presents players with increasing demands, especially on uneven tracks. Driving full throttle on 27 diverse and highly detailed extreme courses in sun, rain, and snow is a real challenge. With the unique interactive replay, the most recent stage can be studied with numerous vehicle and TV cameras, and individual sequences can be fast-forwarded and rewound. The 3D damage model guarantees an overview of the car’s condition, and the repair options can be used between the stages as a mini-game to get the vehicle ready for the next test.

The success at the Games Convention has also proven FISHLABS right – with the ‘mobile games with a console feeling’, the Hamburg-based company was able to enthuse new target groups, such as PC and console gamers who have high demands for graphics and real driving physics, for their mobile games.

‘The Platinum Award from Pocketgamer and the numerous distinctions are high praise and deserved recognition for the developer team of Rally Master Pro™,’ says Michael Schade, CEO of FISHLABS Entertainment GmbH. ‘Our policy of developing mobile games of extraordinary quality, which guarantee a long playing time and a lot of fun, sets FISHLABS apart and has made the company what it is: one of the leading developers and publishers of premium mobile games.’

About FISHLABS
FISHLABS is one of the leading developers and publishers of high quality mobile 3D games. Founded in 2004, FISHLABS is responsible for the development of more than 15 high-end mobile games and employs a team of 30 people at the company’s headquarters in Hamburg, Germany. FISHLABS’ portfolio of mobile games includes numerous award-winning original IPs, such as Galaxy on Fire™, DEEP™ or Blades & Magic™, as well as AAA brands for well-known business partners, such as V-Rally® 3D for Glu, Star Wars™ – Imperial Ace 3D for THQ or Tony Hawk’s Downhill Jam™ for Infospace (Activison license) and most recently Gladiator™. Thanks to the high-performance, platform-independent games engine ABYSS®, FISHLABS’ titles are able to offer a quality never before attained in the sphere of mobile gaming.
In October of 2007, FISHLABS concluded their first round financing with Neuhaus Partners, allowing the company to add increased community features to their mobile phone games in the future. Since July of 2008, the company has offered the mobile phone game community myFISHLABS, where users can benefit from features such as price advantages, easier payment, additional features, credit kick-backs, upgrades, and the exchange of information about their favourite games with other community members.
For more information visit www.fishlabs.net.

Press
swordfish pr GAMES
Ilka Töllner
Trogerstrasse 17
81675 München
Tel: 089 – 600 316 41
Fax: 089 – 600 316 50
www.swordfish-pr.de
ilka@swordfish-pr.de